In it’s beginning, in 1892, Vogue Magazine was created as a weekly paper that aimed to appeal to upper class women and men. While fashion has always been associated with wealth, Vogue primarily focused on the high society lifestyle, frequently discussing social etiquette and critiquing various forms of entertainment, such as plays, music etc. The weekly paper had two constant columns entitled, “As Seen By Him” and “Of Interest to Her”. There was a clear distinction between what was being addressed to the male and what was being addressed to the female.
What I find interesting about the covers from the early 1900s was that they did not promote anything other than its title. Because the magazine was a weekly editorial rather than a monthly magazine, it addressed more or less a routine collection of topics. On the contrary, Vogue magazine today has a larger time gap to address. The covers of the magazine must inform the reader on the various topics that will be discussed and analyzed within the magazine.
In addition, the images on the covers have drastically changed since Vogue’s establishment. The illustrations quickly transformed into photographs of recognizable models to present day covers that revolve around world-renowned celebrities. The women on the covers in the 1900s were homogenous women, who represented the white, upper class. The images lacked detail and usually depicted a well-dressed female with little facial expression.
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