Monday, December 14, 2009

People As We Know It: Commodification in the Land of the Beautiful

















April 2002

In the 90s and 2000s, People became the magazine we all know and love (to hate).

On it covers, there are the beautiful people, and usually more than one of them. People uses multiple frames, candid pictures, and collage effects to portray an overwhelming power of Hollywood and the famous in America. Sometimes, a picture can be recycled two or three times to the point where a star's image (or at least, People's take on it) is branded into our subconscious.

Perhaps the most memorable pictures that show up on the covers of People Magazine are the Oscar photos. They tell the story we're used to by now. This is American beauty at its height. Stars gather in their pretty dresses and bright smiles to pose for the camera and make a lasting impression on their audience. So when you get on the cover (which are almost always women), you have the opportunity to control your image in a way that every starlet wants to be seen. Images of refined elegance, stunning beauty, and genuine emotion pervade the pages of People's Oscar issues in a way that goes right back to that very first issue: the celebrity for sale as well the hearts of the women they touch.

















April 1997

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